The Keanu Factor

Is Keanu Reeves some kind of Hollywood joke? I mean, is he like what a film director gets when s/he loses a bet? Or maybe it's like a contest - directors trying to prove they can make a blockbuster even with Keanu Reeves playing a main role. (If this is the case, the Wachowski brothers totally kicked that contest's ass with The Matrix trilogy.)

I just wonder.